Maintaining market share of Vietnamese products at supermarkets

Photo for illustration. (Source: VNA)

The project aims to develop the domestic market in order to contribute to promoting the production, business and consumption of Vietnamese goods through concentrating resources to promote market development activities.

The market share of Vietnamese goods with strength will be kept at more than 85% in modern distribution channels and more than 80% in traditional distribution channels, while retail sales of the domestic economic sector will account for 85% of total retail sales of domestic goods.

The project also offers four groups of solutions focusing on helping change the awareness and behavior of the community towards Vietnamese goods, supporting the development of a stable and sustainable Vietnamese distribution system, improving competitiveness for business, cooperatives and business households in the field of distribution of Vietnamese goods, and improving the effectiveness of market inspection and consumer protection./.


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